The Cultural Review

Greenwashing

4 articles

Models on a runway wearing sustainable fashion with a smog-filled city skyline in the background, symbolizing greenwashing.
Trends

Sustainable Fashion's Greenwashing Problem: 59% of Claims Mislead Consumers

In Europe, nearly 60% of environmental claims made by fashion brands are either unsubstantiated or outright misleading.

Yasmin El-Sayed·September 12, 2026
A vibrant fashion market showcasing sustainable hemp clothing, with a subtle contrast to artificial displays, highlighting consumer choice amidst greenwashing.
Fashion

Ethical Fashion Demand Surges Despite Greenwashing Concerns

By 2031, the global hemp clothing market is projected to swell to US$23.

Eleanor Voss·June 19, 2026
Diverse individuals engaging in a lively sustainable fashion market, showcasing eco-friendly clothing and accessories with a focus on recycled materials and conscious consumerism.
Fashion

The Sustainable Fashion Shift: How Consumer Behavior Is Changing the Industry

Spending on apparel, accessories, and footwear resale surpassed traditional retail throughout 2024, signaling a profound shift in consumer purchasing habits.

Yasmin El-Sayed·June 6, 2026
A diverse group of people in a futuristic, eco-friendly city marketplace, wearing stylish sustainable clothing, symbolizing the evolution of ethical fashion practices and a greener future.
Fashion

Sustainable Fashion, Mapped: Which Practice Solves Which Problem

Sustainable fashion is a complex set of practices, not a single trend, each designed to solve distinct problems in the garment lifecycle, from production to end-of-use. Understanding which specific issue an approach addresses is crucial, as no brand is fully sustainable, and claims require scrutiny.

Yasmin El-Sayed·March 31, 2026