The Cultural Review

Environmental Claims

2 articles

Editorial illustration for How to Read a Fashion Brand's Sustainability Claims: A Consumer's Guide to Lifecycle Assessment and Its Blind Spots
Fashion

How to Read a Fashion Brand's Sustainability Claims: A Consumer's Guide to Lifecycle Assessment and Its Blind Spots

Understand the limitations of Lifecycle Assessments (LCAs) used in fashion's sustainability claims. This guide equips consumers with questions to critically evaluate environmental claims and identify selective marketing.

Yasmin El-Sayed·November 1, 2026
Models on a runway wearing sustainable fashion with a smog-filled city skyline in the background, symbolizing greenwashing.
Trends

Sustainable Fashion's Greenwashing Problem: 59% of Claims Mislead Consumers

In Europe, nearly 60% of environmental claims made by fashion brands are either unsubstantiated or outright misleading.

Yasmin El-Sayed·September 12, 2026