The Cultural Review

Williwear

1 article

Diverse models showcasing WilliWear sportswear in a dynamic 1980s urban setting, celebrating the cultural significance of fashion icon Willi Smith.
Culture

The Cultural Significance of Fashion Icons

At his death in 1987, Willi Smith's sportswear line, WilliWear, generated approximately $25 million in annual revenue, making him the 20th century's most commercially successful Black American designe

Eleanor Voss·August 31, 2026