The Cultural Review

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Social media influencers dominate a film premiere red carpet, their phones capturing content while a studio logo casts a shadow, representing industry control over film promotion.
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Social Media's Grip Transforms Film Criticism's Evolving Landscape

At the trailer launch for the Tom Cruise thriller "Digger" on July 9, 2026, attendees, primarily social media influencers, were asked to relinquish their personal phones upon arrival.

Eleanor Voss·August 6, 2026