The Cultural Review

Phygital

2 articles

A futuristic cityscape showcasing the integration of digital interfaces and physical sports arenas, representing the rise of phygital experiences in media entertainment.
Trends

Phygital Experiences Reshaping Media Entertainment by 2026

The Games of the Future 2025 will offer a staggering $5 million prize pool across 11 'phygital' disciplines in Abu Dhabi.

Andre Silva·April 17, 2026
Gen Z consumers engaging with a futuristic phygital retail environment that blends art, technology, and commerce in Shanghai or Singapore.
Media

Phygital Experiences Blend Physical and Digital for Seamless Customer Journeys

In Shanghai and Singapore, Gen Z consumers are already experiencing retail as 'third spaces' that blend art, environment, and commerce, setting a new global standard for immersive shopping.

Andre Silva·April 15, 2026