The Cultural Review

Misleading Advertising

1 article

Models on a runway wearing sustainable fashion with a smog-filled city skyline in the background, symbolizing greenwashing.
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Sustainable Fashion's Greenwashing Problem: 59% of Claims Mislead Consumers

In Europe, nearly 60% of environmental claims made by fashion brands are either unsubstantiated or outright misleading.

Yasmin El-Sayed·September 12, 2026