Marketing

4 articles

Futuristic cityscape with integrated gamification elements, showcasing user engagement and achievement in a business context.

What is Gamification and Why Does it Matter in 2026?

A well-known hotel chain achieved a staggering 712% uplift in sales by implementing human-focused gamified designs, according to Yu-kai Chou .

Eleanor Voss·April 17, 2026

Media

Artists' social media marketing pressure is killing creativity

A recent report from AsatuNews Co Id reveals that creative professionals are increasingly experiencing mental exhaustion and a profound loss of purpose.

Claire Donovan·April 16, 2026

Neon executives in a modern boardroom discussing global marketing strategies and expansion plans during a leadership promotion.

Media

Neon promotes Don Wilcox to EVP of Marketing amid strategic shifts

Neon, the studio celebrated for its indie film prowess, has just elevated Joey Monteiro to President of Worldwide Marketing and Alex Altschuler to President of Media, according to Variety and The Wrap

Andre Silva·April 14, 2026

Models on a fashion runway showcasing miniature book bag charms from Coach, inspired by celebrity book clubs and Penguin Random House titles.

Books

Celebrity Book Clubs & Trends Shaping Publishing in 2026

Coach unveiled mini book bag charms for its Spring 2026 collection, featuring curated titles from Penguin Random House and Reese Witherspoon's Sunnie Reads book club, according to The Straits Times .

Claire Donovan·April 13, 2026