The Cultural Review

Hallmark Media

2 articles

Marybeth Sprows, Hallmark Media's new SVP of Original Series, thoughtfully reviewing content strategy in a modern office setting, symbolizing new leadership.
Media

Hallmark Media Taps Marybeth Sprows to Lead Original Series

Hallmark Media has appointed Marybeth Sprows as its new Senior Vice President of Original Series, a move that signals a strategic recalibration in the network's content leadership. This key executive appointment, alongside Tatiana Erasme's promotion, is set to shape the future of Hallmark's episodic storytelling and its book-to-screen pipeline.

Claire Donovan·April 7, 2026
Executives in a modern boardroom discussing strategic leadership changes, symbolizing Hallmark Media's new appointments and creative direction.
Media

Hallmark Media Hires Marybeth Sprows, Promotes Tatiana Erasme in Executive Reshuffle

Hallmark Media has announced a significant reshuffle in its creative leadership, bringing in Marybeth Sprows as SVP of Original Series and promoting Tatiana Erasme to VP of Casting and Talent. These strategic appointments aim to strengthen the company's programming and talent development.

Claire Donovan·April 7, 2026