Content Strategy
3 articles
Slow Media's Growing Impact on Audience Engagement
In the last quarter, paid subscriptions for newsletters with an average read time exceeding 10 minutes grew by 20%, according to Substack Annual Report.
Hallmark Media Taps Marybeth Sprows to Lead Original Series
Hallmark Media has appointed Marybeth Sprows as its new Senior Vice President of Original Series, a move that signals a strategic recalibration in the network's content leadership. This key executive appointment, alongside Tatiana Erasme's promotion, is set to shape the future of Hallmark's episodic storytelling and its book-to-screen pipeline.
Video First, Trust Always: How Gen Z Consumes Media in 2026
In 2026, engaging US Gen Z adults requires a video-first strategy on platforms like YouTube, Instagram, and TikTok, prioritizing authenticity and transparency, especially concerning AI-generated content. This generation, deeply immersed in digital media, is highly selective and skeptical of synthetic content, demanding genuine interaction and co-creation.