Advertising

3 articles

A symbolic representation of mainstream media's struggle against the rise of social video platforms like TikTok and YouTube, with traditional studios overshadowed by digital screens.

Social Video Fragmentation Challenges Mainstream Media

Advertising budgets, once primarily allocated to premium television, now increasingly flow to user-generated content on platforms like YouTube and TikTok, fundamentally reshaping the media landscape.

Claire Donovan·August 16, 2026

Trends

Newsletter Writers Emerge as Media Forces, Substack Adds Sponsorships

Brands like Balenciaga and T-Mobile are now investing millions of dollars to place ads directly into individual newsletters, rapidly professionalizing the creator economy.

Yasmin El-Sayed·June 22, 2026

Futuristic control room with data streams and holographic TV screen, symbolizing the debate over new TV ratings metrics for 2026.

Media

Media Industry Debates New TV Ratings Metrics for 2026 Success

New 'big data' integration is boosting overnight sports audience measurements by 5-7% for Nielsen, according to Sports Business Journal .

Andre Silva·May 10, 2026