NFL star Travis Kelce has announced a major partnership with Tommy Hilfiger, becoming a global brand ambassador and creative collaborator for the iconic American fashion house.
The multi-season collaboration, extending until spring 2027, marks a deliberate, long-term entry for Kansas City Chiefs tight end Travis Kelce into the apparel industry's design and marketing side. This ensures his presence in fashion campaigns and creative meetings for years to come, solidifying his role as a style influencer beyond football.
What We Know So Far
- Travis Kelce has been named both a global ambassador and a creative collaborator for Tommy Hilfiger, according to a statement from parent company PVH Corp.
- The partnership is a multi-season deal that is confirmed to continue until the spring of 2027.
- Kelce will be featured in advertisement campaigns and will also co-design a capsule collection of menswear and accessories.
- The collaboration will officially launch with an ad campaign in the fall of 2026, which will break in late August or early September.
- According to WWD, the first campaign was filmed over two and a half days at the end of April at an undisclosed iconic location in New York City.
- The co-designed collection is scheduled for a Spring 2027 release and will feature Kelce's take on classic Hilfiger pieces.
